jim Beam

The JIM BEAM branding Station at the iHEARTRADIO Music Festival

We created a place for music fans to escape the heat and also personalize their own swag. The Jim Beam Chillhouse Stillhouse tent featured misting stations as well as free chilled water.

While event-goers cooled off, they could create their own customized Jim Beam t-shirt. First they selected the size and style of shirt. Next they chose from several different “branding irons” that conveyed unique messages. They simply dipped the iron in ink and pressed their message into their shirt to create a completely custom keepsake.