Jim Beam

Jim Beam “I’m Beam” program

Jim Beam was seeking a new program to recruit Beam Ambassadors, collect their contact info for future offerings, and of course, sell more bourbon.

To coincide with Jim Beam’s line “Come as friends. Leave as family”, we created an app that allowed people to transfer a photo of themselves into a woodcut image.

The image was then sent to a printer that created a label featuring the customer’s image printed right along side the images of the Beam family.

Not only did we send the app across the country via ambassador teams, we also created a 9-foot-tall, 943-gallon-capacity bourbon barrel photo booth to reside at the Jim Beam American Stillhouse.

The booth, like the app, takes a picture, turns it into a woodcut-style headshot and prints it on the side of a Jim Beam label, right next to the portraits of Jacob Beam’s descendants.

Between the mobile app and the photo booth at the distillery, thousands of new Jim Beam fans were registered. And once folks had the label, they obviously need to purchase a bottle of Jim Beam to adhere it to.