allegiant airlines

Allegiant Airlines approached us with the concept of Dodging High Fares as the theme for their summer advertising campaign.

The challenge was to produce fun, interactive and engaging dodgeball events for Allegiant in thirty different markets around the country.

We created a concept that benefited not only the airlines but charities in their local markets as well. By working with individual airports, we were able to partner with select, local charities and direct all of the registration fees back to the causes.

We secured venues, trained staff and created a marketing plan to promote each tournament on a local level. We managed all event logistics, including coordinating with almost a hundred different charities to market the event locally. We also created unique promotions to engage participants and encourage them to fly on Allegiant Airlines. In the end, thousands of dollars were raised for charities around the country and Allegiant engaged with new and existing customers to deliver their brand message in an exciting and fun way.